A Business Proposal: Love in Disguise and Boardroom Banter
When it comes to romantic comedies, A Business Proposal is the kind of drama that reminds us why we fall in love with K-dramas in the first place. Lighthearted, full of hilarious misunderstandings, and blessed with sizzling chemistry between its leads, this 2022 Netflix sensation delivers charm and heart in equal measure.
The story kicks off with Shin Ha-ri (Kim Se-jeong), a food researcher who, as a favor to her rich best friend, disguises herself for a blind date—only to discover that her date is none other than her cold, handsome CEO, Kang Tae-moo (Ahn Hyo-seop). Determined to avoid marriage, Tae-moo plays along and proposes a fake relationship, unaware of Ha-ri’s real identity. Cue the chaos, secret-keeping, and slow-burning affection.
What sets A Business Proposal apart is its perfect blend of absurd comedy and genuine emotion. The show doesn’t take itself too seriously—and that’s where it shines. From outrageous first-date antics to accidental sleepovers and mistaken identities, the drama expertly balances farce with warmth. The scenes are laugh-out-loud funny, but they also sneak up with surprising tenderness.
The chemistry between the leads is electric. Ahn Hyo-seop plays Tae-moo with just the right balance of stoicism and vulnerability, while Kim Se-jeong brings endless charm, comedic timing, and emotional depth to Ha-ri. Their slow build from fake dating to real feelings is the heart of the show—and it never feels forced. The second couple, secretary Sung-hoon and the feisty Jin Young-seo, adds even more spice and laughter to the mix.
Visually, the drama is polished and colorful, with elegant offices and cozy cafes that create the perfect backdrop for romance. The soundtrack, too, is catchy and playful, adding energy to every scene.
A Business Proposal is more than just a rom-com—it’s a feel-good escape, a witty fairy tale where love sneaks up on you in the most unexpected boardrooms. And when it does, it’s equal parts awkward, hilarious, and utterly heart-melting.
